Tuesday 6 March 2012

Little White Lies D&AD Brief



So here's a couple of finished designs that I've been working on as part of the Little White Lies brief we were given at college; The brief was part of the D&AD student competition, the target, to create an illustration of selected film's main characters. The choices were Super 8, Drive, Tree of Life, Black Swan & Tinker, Tailor Soldier, Spy... I chose to do Tinker, Tailor.. because I'd seen the film beforehand and thought it was a brilliant film, both in cinematics and the plot, there was a lot of moodiness in the film and the main character Gary Oldman was quite interesting as the character 'Smiley'. Because the chosen brief was illustration focused, with the final design needing to be a portrait of the main character and our class were specialized in graphics we were allowed to deviate from the original format and change the focus onto key objects / scenes in the movie; rather than a facial shot.



I wanted to keep the colour pallet quite dark as this tends to be the overall mood throughout the film, so I've mainly used monochrome within my designs, however I may redevelop some ideas to include colour. A key aspect I wanted to include was the use of 'Courier' typeface, with courier being a more computer friendly version of original typewriter, I thought this would work nicely in my ideas, as well as being able to play around on the actual typewriter! The font is a key part of the design because typewriters are often associated with formal documents in the era that the film was set. Overall I've really enjoyed this current project as it's steered more towards the structural / editorial style of graphics that I prefer.







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